LED Poster Displays for Retail: Formats, Pitches and Placement

Freestanding LED poster screens for entrances and mall corridors: 640×960 mm standees, foldable event posters and pitch selection by dwell distance.

The entrance problem

Retail entrances and mall corridors rarely allow construction, yet they are the highest-dwell positions in the building. A freestanding poster — the HB-SP format is 640×960 mm at 20 kg — stands where a wall cannot be built and moves when the tenancy changes.

Pitch by dwell distance

Posters are read from one to three metres, so the family runs fine: P2.5 for general use, down to P1.86, P1.53 and P1.25 where viewers stand close and content carries small text. Foldable variants (HB-X2.5, and the double-sided SZD-SM2.5) serve events and pop-ups that must travel.

Splicing and fleets

Single posters can be spliced into a wider face for campaigns. Retail groups usually RFQ a first batch for flagship sites plus a per-site rollout quantity; include both numbers and the content-update method your team prefers.